Because if we are really being honest, we all hate the underwire in our underwire bras, Isis created the Underwire Bra which doesn't technically have an underwire.
Acting like an underwire, the smooth knit double layer cups deliver the extra support with out a wire and an engineered knit pattern provides great moisture management. With adjustable straps and a back hook loop closure, the Isis NonUnderwire Bra supports medium impact activities for B and C cups.
Nearly perfect for me
Women come in a variety of proportions, preferences, and ages. This bra for me has come the closest I have tried for a number of years to fitting well, feeling good and fitting in a way that is flattering. When we are "of a certain age", some women's breasts are not necessarily larger but less firm. I really like the band, gentle support and overall look in my clothes. Things "hang together" as it were. I find the bra somewhat minimizing but it's more of a trimming up, not flattening. So I guess the above reviewer and I differ quite a bit in taste etc., but I wanted to share this because as soon as I tested the original bra out a few days I went online and ordered 2 more. and I am really hoping you won't discontinue this line. Thanks.
Poor design / fit
Bra cups are a completely flat piece of fabric - they are not shaped as shown in photo. Rather than conforming to your shape gracefully - they squash you flat. I had high expectations for this bra based on description - quite the contrary, I've never seen a bra design like this except in pre-teen bras.
