It's lap 7 of the day at your local downhill park and your riding is on fire. You've been conquering rock gardens and gaps that you've been dreaming of all week, and you head into your favorite drop of the line, but you're cooking with a little too much speed, and when you land to flat you hear an unmistakable crunch, instantly followed by flopping rubber and an unforgivingly harsh roll out. And in that moment, your heart sinks as you embrace your new fate of life with a broken rim. Engineers at ENVE know the feeling, too, which is why they've spent the past two years designing a rim that can stand up to gravity-centered riding, without heavy rim inserts or compromising tire pressures. The ENVE M730 29in Boost Wheelset is there for you, with a redesigned rim that features a lightweight protective strip to keep your wheels spinning through rooty treelines and gut-clenching drops. ENVE's M730 line takes queues from the M70's that came before it, like use of downhill-specific carbon laminates that stand up to aggressive all-mountain charging, but it strays from the profile with changes to increase strength. The M730 is designed to better pair with modern tires so that they can better absorb chunder and chatter from the trail without being run at ungodly-high tire pressures. Nothing will spook you faster when you're charging a dusty line than drifting in a corner where you were anticipating feeling planted, so ENVE made the M730 to run with their new Protective Rim Strip that provides pinch-flat protection so that you can run your tire pressure lower for increased traction. The Protective Rim Strip isn't designed just to reduce pinch flats, though; it's intended to protect your rim in its entirety against harsh riding and impacts, so that harsh puncture flats aren't so likely to lead to rim failure. The carbon layup on the M730 is designed to resemble that of the M90's with the strength that you need for hard-hitting lines, but without compromising pedal-ability fo...
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ENVE M730 29in Boost Wheelset
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